Blogging

  What makes a good blog post? Before you write a blog, make sure you know the answers to questions like, "Why would someone keep reading this entire blog post?" and "What makes our audience come back for more?" To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they're experiencing — and you have to do so in an interesting way. It's not enough just to answer someone's questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say. Remember, a good blog post is interesting to read and provides educational content to audience members. (Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's  free content marketing course .) Qu

                                                                BLOGGING Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation. Here's an overview of what a blog is, why it's popular, and tips for starting your own blog. What Is Blogging? The word blog is actually a shortened form of its original name, "weblog." These weblogs allowed early internet users to "log" the details of their day in diary-style entries. Blogs often allow readers to comment, so as they became more common, communities sprung up around popular blogs. The content of blogs varies significantly. For example, travel blogs may feature many pictures with few written passages